The ultimate goal for this identity was to integrate 3 business entities into one image, but visually they must also be fully functional on their own. Foreseeing more entities in the future that will have to function in this way. This approach did not only create a professional and fresh image for this business in agriculture, it's laying the ground for business ideas that goes far beyond the norm of the traditional outlook that tends to fade into the background or seem outdated so often.
After several creative translations the final decision went towards the circle shape nesting the voice of each entity using colour and shape in an interesting way to create unity, but also the ability for each logo to work single-handedly. This circle is the thread that runs through this brand, giving it unity and life. It symbolises the journey of young to old or a seedling to full grown plant always turning and turning this circle of life.